Business group affiliation and entrepreneurial orientation: Contingent effect of level of internationalization and firm’s performance

Abstract This paper explores effect of business group affiliation on entrepreneurial orientation the affiliated firms. Building argument that organizational and governance structure influence entrepreneurship, we argue despite some potential advantage has a firm through intermediate market filling roles, entrenchment behavior groups discourages Taking firm-specific contingent perspective also posit level internationalization its performance helps to alleviate- even counter–the negative firm’s orientation. We find support for our predictions in longitudinal data set 419 Indian firms period from 2006 2019. The implications directions future research are discussed context emerging economies.